TIGI Joyride Launch at Sugar Cubed Dublin.

Sugar Cubed Clarendon Street were proud to host the launch of TIGI Bedhead's new Joyride, the world's first Powder Primer Balm- PP Balm for hair. TIGI Bed Head launch JOYRIDE the world’s first Powder Primer B JOYRIDE creates the perfect base layer for any style, adding texture and grip, making styling and hold easy. TIGI Bed Head launch JOYRIDE the world’s first Powder Primer B This truly innovative product was introduced to Irish beauty bloggers and journalists in salon on Tuesday 15th September 2015. Guests included bloggers and stylists, Anouska, Leanne Woodfull and Ciara O'Doherty. Melanie Morris from Image Magazine and Today FM's  Louise Duffy were also in attendance. TIGI Bed Head launch JOYRIDE the world’s first Powder Primer BTIGI Bed Head launch JOYRIDE the world’s first Powder Primer BTIGI Bed Head launch JOYRIDE the world’s first Powder Primer B As well as media personalties Sugar Cubed MD Mark O'Keeffe  also welcomed TIGI founder and international Creative Director Anthony Mascolo, who flew in especially for the launch and demonstrated how to get the best from this new soon-to-be cult product! TIGI Bed Head launch JOYRIDE the world’s first Powder Primer B Developed by TIGI’s International Creative Team over three years, JOYRIDE is Bed Head’s most pioneering product since the launch of the original Bed Head stick and is available in Sugar Cubed now. TIGI Bed Head launch JOYRIDE the world’s first Powder Primer BTIGI Bed Head launch JOYRIDE the world’s first Powder Primer B

Blog, Brown Sugar, Hair and Beauty, Hunter PR, Sugar Cubed, TIGIhuntercommsBedhead, Hair and Beauty, Joyride, Style, Sugar Cubed, TIGI