Santa baby, we've been awfully good this year! Forget diamonds Alex and Ani are a girls best friend.

Santa baby, we've been awfully good this year! Give the gift of positive energy this Christmas, with Alex and Ani jewellery. The brand launched at Arnotts Jewellery Hall last night. The fashion set, including Brendan Courtney and Darren Kennedy paid homage to the new kid on the block! Alex and Ani Offers Eco-Friendly, Positive Energy Infused Products That Adorn The Body, Enlighten The Mind, And Empower The Spirit, Designed By Carolyn Rafaelian And Made In America. Express your individuality and the inner “you” while stacking up the gorgeous bangles of Alex and Ani. Inspired by ancient wisdom – and, specifically, French philosopher Henri Bergson’s theory of vital force – their many designs incorporate multicultural energy symbols to help empower the wearer. Moreover each piece has been crafted from recycled materials sourced from local mills, in turn supporting the environment as well as the local community. Another cornerstone of Alex and Ani is a signature design feature; an innovative, patented sliding mechanism that replaces the traditional clasp, making each bracelet entirely adjustable, a perfect one-size-fits-all gift. From stacks of Russian Gold bangles to Russian silver charms, Alex and Ani’s designs have been – tagline alert – ‘Made With Love In America’ by Carolyn Rafaelian. A third-generation jeweller Rafaelian founded the company in 2004, naming it after her first two daughters. And keeping it in the family is Carolyn’s niece Rachel, who is head designer of their retro-chic Vintage 66 line. Alex and Ani was unveiled at the Jewellery Hall launch, joining Arnotts ever-expanding portfolio. Alex & Ani is exclusive in Arnotts with prices starting from €26.