It's here....PARFOIS Spring Summer Campaign 2015

The PARFOIS SS15 collection is highlighted by the ethnic combination shown in the main trends, which led PARFOIS to choose Morocco as the perfect location for the new SS15 campaign. This campaign was carried out by an Italian team, with the model, Benedetta, and the photographer, Ilaria Orsini. In a very feminine and modern collection, the use of materials such as snakeskin and handcrafted details, combined with ethnic motifs, which provides a varied collection, very rich in details and striking patterns, which automatically take us to scenarios such as Morocco, Turkey, Mexico, India or the Balkans. Thus arises the four PARFOIS proposals for this season: Boho Dream, Future Tribal, Marrakech and Powder Power.

The most highlighted theme, Boho Dream, stands out as the most eclectic of the four. This hippie-chic inspiration bets on prints, patterns and organic shapes for women, who appreciate bold combinations. A rustic language combined with handmade materials with strict details: patchwork techniques, silk tassels, ropes, handcrafts and natural details. The colour palette is fresh and summer inspired, including stronger colours such as orange, burgundy, blue and yellow, and neutral tones such as black, white and beige. This trend was inspired on a gipsy environment which transports us to different countries at the same time.

Future Tribal trend finds its essence in the "sporty-chic" spirit, where the combination of fringes, perforated details and patterns, brings elegance to the sporty look, which is very present in the catwalks. Knitting techniques and materials such as nylon and leather are combined with bright primary colours geometric patterns. The most sophisticated side of SS'15 collection is represented in this trend through the use of modern and rich materials. Freedom and serenity describe perfectly the Marrakech trend, a fresh and light theme, ideal for women who bet on uncommitted looks, yet sophisticated. Natural materials such as wood, rope, raffia and stones are the main focus of this trend, the colour palette is based on tones associated with the nature, such as brown, red, beige and coral. This is a more relaxed proposal inspired by the warm and rustic atmosphere of Marrakech.

The pastel colours adopt a new position with Powder Power, a trend where the colour palette maintains an ethnic aura, through the use of suede and leather and smaller details, such as laser cuts, crafts and perforated items. An ideal trend for modern and feminine women, who bet on easy accessories, which are perfect for day-to-day use. PARFOIS has stores in Blanchardstown Shopping Centre, Pavilions Shopping Centre and Mary Street, Dublin; Crescent Shopping Centre, Limerick; Mahon Point, Cork; T1 Dublin Airport and online at Watch the SS Campaign here -