It's here... PARFOIS Autumn Winter 15/16 Campaign

The highly anticipated PARFOIS Autumn Winter 15/16 collection has made it's way to Irish stores nationwide. This season, PARFOIS decided to invest in a campaign that reveals a more intimate perspective of the brand. Using the Theatre of Bolhao as a backdrop, the brand invited French actress Norah Lehembre to fly to Porto to take the leading role in the 'first act' of the AW season. Screen shot 2015-08-13 at 10.12.37 The Belong Here concept is based on the feelings associated with the stage, limelight and the different moods of the actress. Norah embodies a true PARFOIS woman, depending on her mood, she takes different roles, following fashion trends yet not losing her nature and own personal style. The collection, and consequently, the campaign are made of contrasts. The silence of a dressing room compared to the background noise and excitement of the foyer are just the beginning.. Let the show begin! Screen shot 2015-08-13 at 10.15.03 The trends for the new season namely, New Romantic, Retro Future, Playful Minimalism, Female Warriors, Oriental Express and Shades of Black are both theatrical and minimalist in their styles. Oriental Express is designed for sophisticated women, this trend conveys wealth and tradition in a palette ranging from grey, blue, purple and brown to brighter yellow, mustard and burgundy tones. Rich fabrics, embroidery and brocade combined with suede and snakeskin are embellished with stones beads and sequins in the handbags and evening bags. Screen shot 2015-08-13 at 10.10.14 The ethnic inspirations of summer appear reinvented for the cold season in New Romantic, a folk feeling relaxed and feminine trend. Wool, leather and real suede are the stars of this line, together with fringing, patchwork and embroidery. Screen shot 2015-08-13 at 10.09.06 With clean lines and a winter palette ranging from night blue, dark green to more pastel tones, Female Warriors takes a minimalist aesthetic where details and sublime finishing take centre stage. The quilted texture in this biker-like trend. The masculine and androgynous side of the trend appears in lace-up shoes and felt hats with metallic detailing. Screen shot 2015-08-13 at 10.06.50Retrofuture is for a woman who wants to break with the more traditional lines. This trend is a return to the future were colour is used boldly, mixing pastel tones with darker colours and metallic leathers. Screen shot 2015-08-13 at 10.11.14Playful Minimalism is an experimental and artistic range, were strong colours blend with zebra prints in stylized shapes. Materials like artificial leather, fur and patent leather are combined in a fun and youthful way. Screen shot 2015-08-13 at 10.08.13 Watch the full campaign advert here; [embed][/embed] PARFOIS is an International accessories brand, with new collections in-store launching weekly. PARFOIS has stores in Blanchardstown Shopping Centre, Pavilions Shopping Centre and Mary Street, Dublin; Crescent Shopping Centre, Limerick; Mahon Point, Cork; T1 Dublin Airport and online at Twitter @parfois_ Instagram @parfois_