The King of Crisps and Dublin!

To celebrate the launch of The Kings Inn at various summer event

Fanfare and drumming filled the air yesterday when The King of Crisps and the King of Summer, took to the streets of Dublin to announce the arrival of "The Kings Inn".

The King, along with his Queen, Court Jester and the raucous Hit Machine drummers made lots of noise, leading a street procession from St Stephen's Green,  through Grafton Street, down South William Street before looping back onto St Stephen's Green! Lunchtime passers-by got in on the fun and sampled some of the King's superior crisps too!

To celebrate the launch of The Kings Inn at various summer event

King Crisps have established “The Kings Inn” a designated area where the King will entertain, as well as serve his finest King Crisps sandwiches throughout the festival season.   As well as providing superior King Crisp Sambos, the King and his loyal subjects will provide fun, games and some of the finest tunes to keep revellers happy. The first event to receive the royal treatment will be Body & Soul Music and Arts festival on 19th June, followed by Laya Healthcare’s City Spectacular on July 10th and the very fitting, Castlepalooza on 31st July.

So if you're at any of these events over the summer,  get snap happy, smile and say Cheese (and Onion) and post your pictures to the King Facebook or Twitter page using his royal highness’s hashtag