Irma Mali launches Whitewater SC Style Evolution

Savvy shoppers are advised to keep their peepers well peeled when they visit Whitewater Shopping Centre, Newbridge, between September 29 and October 13, where prizes abound for only the eagle-eyed…

Dotted around the centre will be Twitter bird stickers, each one with its own code, inviting customers the chance to win prizes by simply tweeting @Whitewater_SC # StyleEvo (code) #Win. Helpful hints of where to find the nuggets will be relayed on Twitter and Facebook throughout the campaign, while winners will be notified where in the shopping centre to claim their prize.

This treasure hunt of sort is just one element of Style Evolution, a two-week campaign at Whitewater SC to celebrate the new autumn/winter season. On September 29, celebrity stylist Jules Fallon will be hosting live workshops across three Style Booths where she and her cast of catwalk models will help shoppers spring clean their AW/2013 wardrobe. On the same day she will also advise nervous totterers how to put their best foot forward at High Heel Appeal; a crash course, figuratively speaking, in how to walk in the fiercest of footwear.

Elsewhere in the Style Booths, mannequins throughout the campaign will be dressed according to category, from work to partywear, with QR codes offering customers the chance to win their favourite look.

Jeans shopping is one of the more stressful past times however from October 6 to 13, highly trained Jean Genies will be in the Style Lounge to ensure customers go home with the perfect pair according to their specific body type.

And if beauty buying is on the agenda, a Pamper Parlour comprising the shopping centre’s hair and beauty retailers, will showcase new trends via makeovers and live demonstrations.

Please note: Customers enjoying the Style Evolution activities are advised notto get distracted from finding the Twitter bird stickers…