Milk It For All It's Worth - Bring on the Pro's 2!

The National Dairy Council launches the Milk It For All It’s Worth competition, ‘Bring on the Pros’, for the second year running.

Building on the success from last year, The National Dairy Council has teamed up with three Irish sports heroes for the ‘Bring on the Pros’ competition. It offers entrants a once-in-a-lifetime chance to win a training session with Leinster fullback Rob Kearney, surf legend Easkey Britton or Dublin footballer Bryan Cullen for their school or club.

Last year’s campaign was a great success. Schools, colleges, clubs and teams from the length and breadth of the country entered the competition with Clonmel Athletics Club winning a coaching session with Irish professional hurdler Derval O’Rourke. Portarlington Ladies Rugby team were the lucky winners of a training session with professional rugby player Rob Kearney, both winners giving their coaches a well deserved ‘Time Out’.

Speaking on behalf of The National Dairy Council, Chairman Jackie Cahill, said, ‘The National Dairy Council is delighted to feature the Bring on the Pros competition for a 2nd year running. Last year was a massive success with MILK IT Ambassadors Derval O’Rourke and Rob Kearney and we wish to build on this going forward. It is a unique opportunity for teams and club members to be trained by their sporting heroes, learn about the importance of diet and nutrition as part of an exercise regime as well as having a great day out.’ Dr. Catherine Logan, The National Dairy Council’s Nutrition Manager adds, ‘The Milk It for All Its Worth Campaign aims to highlight the association between milk and sports as part of a healthy diet. The NDC wants to educate sports nutritionists and other professionals working with athletes of all levels of such benefits and to be aware of the on-going research within this area.’ 

The competition is open to secondary schools, colleges and sports clubs across the country. To be in with a chance to win this fantastic prize, visit the Milk It website and take our online skill tests involving balance, speed and accuracy.

Entrants should also detail why their school or club deserves a visit from Rob Kearney, Easkey Britton or Bryan Cullen. The best entry will win a special coaching session followed by Q & A with one of these sporting heroes.

Hopeful entrants can see how they rate against friends and the whole country on the Milk It For All It’s Worth Facebook page. Fantastic spot prizes up for grabs for those who make it onto the leaderboard. Check out where the overall winners will be announced, and for access to exclusive content, videos and some facts on sports nutrition.