Mid Week Media Round Up

Here's our pick of the latest media & industry related news stories, including Google's new Emojis!   SoundCloud open to Irish AdvertisersSoundCloud will be working with Irish advertisers “to help them understand the ad opportunity” so says Sonia Flynn, the Irish woman who is the international vice-president of SoundCloud.  So what are those opportunities? http://bit.ly/24NC5HV   How to get the best from WhatsApp  The messaging app has just  introduced a desktop client for both Windows and Mac to allow users to continue chatting on their computers. Publishers like The Huffington Post and BBC have used WhatsApp to send out breaking news alerts and now more and more publishers are realising it's potential. http://digiday.com/social/four-publishers-using-whatsapp/   Today FM set to retain licence Today FM’s licence is not due to expire until March 2017 but, due to a lack of other contenders  their application is being fast-tracked by the BAI and can expect to be granted another 10-year term beginning in either September or October of this year. http://bit.ly/1T6qcY0     Girl Power Emoji's Workers at Google have proposed a set of new emojis - aimed at promoting workplace gender equality.  They believe the new emojis will empower young women (the heaviest emoji users)and better reflect the pivotal roles women play in the world."  Take that Kim K! http://bit.ly/24MWRrg