Irish fashion influencers discover why Alex and Ani is the most exciting jewellery brand to come to Ireland, at the press day hosted by style guru Angela Scanlon.

The ‘who’s who’ of the Irish fashion scene came together for tea and cupcakes at the Alex and Ani’s Press Day, hosted by brand ambassador Angela Scanlon, who was buoyant and radiant on the day. The style set including model Alison Canavan, Karen Koster and fashion editor at The Sunday Independent Constance Harris, found out why Alex and Ani, one of the fastest-growing jewellery brands in the United States, is the most exciting new jewellery brand in Ireland. Guests were treated to numerology readings, as models showed off the beautiful gold and silver stacked bangles in the spacious surroundings of the old St. Kevin’s Girls School. Alex and Ani are thrilled to have the beautiful Angela Scanlon as Brand Ambassador of their unique, eco-friendly infused jewellery; as one of the freshest faces in fashion, her style and infectious personality perfectly reflects the brand’s positive energy. Angela Scanlon is a huge disciple of the brand, revealing ‘"I'm a total jewellery fiend & absolutely love layering up my pieces, Alex & Ani is perfect for it. I love the idea that I can choose a bracelet to lift a particular emotion or remind me to remain positive. It's so simple but really effective. " She added, "A stack of bracelets is completely individual and totally personal". Alex and Ani Offers Eco-Friendly, Positive Energy Infused Products That Adorn The Body, Enlighten The Mind, And Empower The Spirit, Designed By Carolyn Rafaelian And Made In America. Express your individuality and the inner “you” while stacking up the gorgeous bangles of Alex and Ani. Inspired by ancient wisdom – and, specifically, French philosopher Henri Bergson’s theory of vital force – their many designs incorporate multicultural energy symbols to help empower the wearer. Moreover each piece has been crafted from recycled materials sourced from local mills, in turn supporting the environment as well as the local community. Another cornerstone of Alex and Ani is a signature design feature; an innovative, patented sliding mechanism that replaces the traditional clasp, making each bracelet entirely adjustable, a perfect one-size-fits-all gift. From stacks of Russian Gold bangles to Russian silver charms, Alex and Ani’s designs have been – tagline alert – ‘Made With Love In America’ by Carolyn Rafaelian. A third-generation jeweller Rafaelian founded the company in 2004, naming it after her first two daughters. And keeping it in the family is Carolyn’s niece Rachel, who is head designer of their retro-chic Vintage 66 line. Alex & Ani is available with prices starting from €26 in Argento, Bow Street, Lisburn; Argento, Buttercrane SC, Newry; Argento, Royal Avenue, Belfast; Argento, Erneside SC, Enniskillen; Mint, Dundalk, Bernard John, Swords. Alex and Ani also have a flagship store in Arnotts, Dublin. www.alexandani.com